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Growth Strategy & Research
We study your customers, your market, and your numbers, then hand you a plan you could act on with or without us.
Learn more →Have your likes, and your Plain EnglishReturn on investment. What came back versus what you put in. If a $500 ad brings in $2,000 of business, that is the number worth talking about. too.
Plain EnglishThe whole job, done by the same two people: the research, the strategy, the filming and design, the ads, and the numbers afterward. Nothing handed off to a subcontractor you never meet. for Plain EnglishSmall and medium-sized businesses. Real ones: the bike-rental shop, the macramé studio, the restaurant that gets slammed at lunch. Not enterprises with a marketing department. who value strategy, quality, and Plain EnglishWe don't like jargon. Digital marketing is a lot simpler than most of the industry lets on, and dressing it up in language you can't check is how people get overcharged. So we say what we did, what it cost, and what it earned, in words you already know..
We're Casey and Júlia. We plan your marketing, shoot the content, build the ads, and track what actually turns into revenue, not just likes. Big-agency work, without the big-agency distance. In English or Portuguese.
Words in a box are jargon. Tap one and we'll translate it.
Trusted by
You can't run your business and its socials at the same time. We get it, and we're here to help. We figure out why your customers choose you, turn it into content and ads people respond to, and do the Plain EnglishRunning two versions of the same ad or post against each other to see which one people actually respond to. Cheap lessons before expensive ones. and the math before we spend big, so decisions are grounded in evidence instead of hunches.
At a glance
CaJu Creative is a bilingual marketing studio for small businesses. Strategy, content, Plain EnglishAds you pay to place: Google, Meta, YouTube. The opposite of organic, where reach is earned rather than bought., and data live in one system. Owner-operated and Plain EnglishThe two of us do the whole job: research, creative, ads, and the numbers. Nothing gets handed to a subcontractor you never meet., so you get AAA results with micro-agency charm.
The jargon decoder
Marketing has a language problem. Tap a word.
Every one of these gets used to make ordinary work sound expensive. None of them are hard. If we ever say one of these to you, this is what we mean by it.
Simple language doesn't mean simple work. We'll tell you what we think should happen, why, and how much return you should expect.
What we do
Organic
Organic Content Production
Social video and posts built on a method that turns what your audience feels into formats we can repeat and improve.
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Paid
Paid Ads & Tracking
Testing and optimization that makes your ads an income stream rather than a money pit, plus we do the unglamorous Plain EnglishThe plumbing that records what people do after they click: the form, the call, the purchase. Without it, a report is just a vibe. setup too.
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Need the whole thing run as one system?That's our Full-Service Growth Program.Selected work in motion
Social Content ProductionSocial media content produced to earn attention and response
On-site production and creative capture designed to build a strong backlog of usable assets.
Ad Targeting + TrackingGoogle and Meta campaign setup built to convert
Audience targeting, event tracking, and conversion measurement that make paid media easier to trust.
Growth Strategy ProgramResearch-led strategy that sets your KPIs and tracking
Demographic, psychographic, SEO, and market research turned into a positioning thesis, a KPI framework, and a 90-day roadmap.
Customer Insight ModelsAudience models built from real customer signals
Segmentation, buyer patterns, and predictive analysis that keep growth decisions grounded in evidence.
SEO Blog ArticlesSearch-driven blog posts that pull in qualified traffic
Articles built around demand, relevance, and conversion-supporting topics.
Staff Content TrainingTraining that turns staff into confident content contributors
Structured capture guidance, prompts, and feedback loops for internal teams.
Why we work this way
Built for Small Businesses
Most small businesses don't need a bigger marketing budget. They need marketing that isn't confusing, work they can see, and results they can trust.
That's our whole idea here. You'll always know who you're talking to, what we're doing this week, and why. We build tracking in from day one and report back in plain language, including the hard measurement problems most agencies quietly avoid, like Plain EnglishWebsites record their own checkouts. A sale that closes over the phone or in person doesn't. Where the setup makes it possible, we connect that sale back to the ad that caused it. Where it isn't possible, we tell you that instead of guessing. for a sale that closes over the phone instead of a website checkout.
Account managers relaying messagesPlain EnglishReports that hand you numbers without showing where they came from, so you can't tell a real result from a rounding error.“Trust us.”
Just real people doing honest-to-God marketing. You'd be surprised how niche that is.
What clients say
“Julia and Casey have been fantastic to work with. They are creative, yet focused on driving business. They are very flexible and can pivot quickly as needed.”
Annelaine Clauss, Vice President
Blazing Saddles
“Working with CaJu Creative was a very positive experience. From the beginning, everything felt organized, intentional, and focused on getting results, not just running ads for the sake of it.”
Donny & Jennifer Sanchez
The Sanchez Real Estate Team
“CaJu was very responsive, understood the assignment, and knew exactly what we were looking for.”
Myles DeBoer
Live Easy Solutions
“Working with CaJu has been wonderful. The filming, photos, image editing, and analysis of data and results all flowed in a very smooth and professional way.”
Marta
Estudio Corda
Translated from Portuguese.
Root to fruit
The CaJu Story
We spent years inside big teams and bigger egos. We wanted something more personal and closer to the actual work, so we built CaJu. It keeps us hands-on, lets us think a problem through properly, and lets us build real relationships with the businesses we work with.
The name isn't accidental. The caju is the Brazilian fruit that grows above the cashew nut. The nut is famous worldwide. The fruit it grows from is vivid, fragrant, and full of character, and it gets overlooked because it spoils faster and doesn't ship as neatly.
That stuck with us. The most valuable part of a business usually isn't the part that's easiest to package and sell. We built CaJu to stay close to the whole of a business, not just the tidy piece. And yes, “CaJu” is also Casey and Júlia.
Frequently asked questions
What does CaJu Creative do?
We're a bilingual marketing agency for small businesses. We handle strategy and research, Plain EnglishReach you didn't pay for: posts people find on their own, search results, word of mouth. content and social video, and paid ads with proper tracking, either as separate services or as one connected system.
Who does CaJu work with?
Small businesses and sole proprietors of all shapes and sizes that want clearer direction, stronger creative, and reporting that tells them things they didn't already know. We've worked with bike-rental shops, real estate teams, a macramé studio, a French restaurant, and product startups, among others.
Do you work in English and Portuguese?
Yes. Everything we do runs in English and Brazilian Portuguese. We're based in San Francisco and São Paulo.
How do I start?
Book a free growth call, or send a message on WhatsApp. We'll talk through your situation and tell you the next best move, whether that's working with us or not.
Let's find the growth plan that fits your business.
No pressure, no obligation. Just an honest conversation about what's working, what isn't, and what to do next.