Creative testing
Creative built for different stages of intent
Awareness, consideration, and conversion-stage creative designed so each message has a clearer job inside the funnel.
Only pay for the eyeballs that convert.
Smart ads.
We target carefully, test cheaply, and use our own near-conversion method to spot winning ads early, so the only ads we put money behind are the ones that earn it. Plus we do the unglamorous tracking work most agencies leave up to you.
Businesses burn money by scaling before they've proven anything.
Meet your customers where they are
Creative built for different stages of intent
SearchShoppingDirect offer
Before we run so much as a banner ad, we map your customer funnel. Your prospects are in all kinds of different places and states of mind, and your ads should be too. Using the latest ad-targeting technology and an analysis of your existing data, we get the right offer in front of the right people at the right time.
Awareness, consideration, and conversion-stage creative designed so each message has a clearer job inside the funnel.
Paid media examples
Tracking architecture
Events, pixels, and server-side data flow
Tracking maps, conversion events, and technical setup that give platforms better learning signals and clients more trustworthy reporting.
Scale dashboard
Decision-making built around return thresholds
ROAS trends, spend pacing, and validation workflows that keep scaling disciplined.
The dirty job most agencies skip
We do the dirty job: tracking
A customer acts → the signal has to survive the trip
Pixels
Tags
Event tracking
Server-side
The messy case most agencies leave dangling
A sale that closes over the phone or in person, days later
Offline attribution, wired in
One clean output
Trustworthy reporting you can act on
Every sale accounted for, online or off
Here's the unsexy truth: most of the value in paid ads is in the plumbing. We get your pixels, tags, event tracking, and server-side integrations wired correctly, and we build attribution for the messy cases, like a sale that closes over the phone or in person days later. When the tracking is right, every other decision gets better.
Budget guidance before you spend
If budget sizing is the blocker, the calculator gives you a safer starting point before a call. It is designed to help you think in ranges, risk, and realistic scale-up paths instead of guessing.
Calculate a safer starting budgetMonthly ad budget$3,000/mo
$500$20,000
Test phase · ~20%
$600
Small-batch learning before real money follows.
Scale phase · ~80%
$2,400
Deployed only once signals are dependable.
Illustrative split — your real plan comes from the call.
Blazing Saddles
Full-funnel Meta program · ongoing
268Meta-tracked purchases
$37.2kTracked purchase value
7.24xBlended ROAS
195k+Paid reach
A 40-year-old San Francisco bike rental brand came to us worried that word-of-mouth could no longer compete with younger competitors and much larger ad budgets. We built a low-cost full-funnel strategy that repositioned the brand beyond standard rentals and framed the Golden Gate Bridge ride as an accessible, memorable San Francisco experience.
The hard part was wiring a Meta conversions API from their reservation software so purchase value and reservation type came back reliably. After that: scenic storytelling to build desire, practical content to reduce hesitation, and direct-response retargeting to move high-intent visitors toward booking — 9,742 clicks and 2,860 landing page views later, it is one of our favorite paid media stories.
“They create sales and ROI reports that are quick and easy to read. We feel that using CaJu has increased our sales and driven traffic to our website.”
Annelaine Clauss · VP, Blazing Saddles
Also: The Sanchez Real Estate Team
16.25% → 22.22%
Average view rate, start → end of campaign
No control over the client's ReMax conversion page, so we built near-conversion KPIs and tested statistically: 10,400 impressions, 1,700 qualified 30-second-plus views, and a view rate that climbed all campaign long.
The method, end to end
Funnel architectureCreative developmentTracking & signal setupDisciplined testingOptimizationScaling thresholds
What you get
01
Funnel strategy and targeting architecture
We define who to reach, what message belongs at each stage of the funnel, and how each campaign fits inside your broader growth plan.
02
Ad design direction and creative production
We concept and build creative with testing in mind so message, visual world, proof mechanism, and offer can all be improved intentionally.
03
Small-batch A/B testing cycles
We start small to learn quickly, reducing waste while surfacing winning ads before larger spend ever enters the picture.
04
Conversion tracking and data collection setup
We help get pixels, event tracking, server-side integrations, website conversions, and offline conversion systems properly wired so your results can actually be trusted.
05
Offline-conversion ideation
If your business closes sales in more complicated ways, we work through practical attribution paths instead of pretending every funnel behaves like ecommerce.
06
Weekly optimization reporting and scale thresholds
You see what is winning, what is underperforming, and why we are scaling or holding instead of being asked to trust black-box decisions.
Pricing model
Most engagements run on a straightforward setup plus monthly management fee, on top of your ad spend. For a small number of clients with clean e-commerce tracking, we can also structure a profit-share, where we only share in the upside above an agreed baseline. We'll tell you honestly on the call which one fits best.
Frequently asked questions
What's included in paid media?
Ad strategy and targeting, creative direction, small-batch testing, conversion tracking setup, and weekly optimization reporting.
How do you reduce risk before scaling?
We test small with funnel-specific creative and reliable tracking, then scale only when the account shows dependable signals.
Do you set up tracking?
Yes, and it's a real part of the work: pixels, server-side events, website conversions, and offline attribution for businesses that don't sell through a simple checkout.
How do you think about targeting on Meta?
Audience settings are one input, not the whole game. Creative, buyer intent, funnel stage, and clean first-party data all help the platform learn who should see what.
Do you do profit-share?
For the right e-commerce setup, yes. We'll be straight with you about whether it applies.