3 Stages to Guaranteed Online Success
A strong online presence is the only way to stand out in the modern digital landscape, but you already know that. Everybody knows that. The real question is How? What tangible steps can businesses take to stand out from the crowd? What processes have the big guys overlooked? How can I spread the word while staying authentic to myself and my business? What exactly does it mean to have a strong digital presence? Most importantly, how much is that presence going to affect my bottom line? These questions can only be answered through experience and experience takes time.
Our process for content creation starts at a philosophical level and is backed by creative drive, experience, and data. We believe in taking a comprehensive approach to everything we do, but we’d rather show than tell. Here are the three key stages we think make for a strong online presence that leans on experience more than disruption.
Before: Research, Planning, and Strategy
Before we start creating content, we take the time to understand your business, your audience (what they like and what they're interested in), and your goals. Every business begins with a problem and grows with a solution. Your business has a story, even if you haven’t thought about it. Advertisers always say the key to a good marketing campaign is a Unique Selling Point. We’re here to help you find and share yours.
We don’t just study your business when creating an Ad Strategy, we study the market trends in your field, and we study your competitors. Only then, do we craft a strategy that outlines what content we'll create, how we'll share it, who we’ll share it with, and what results it will achieve.
During: Creating, Sharing, and Promoting
Next, we put the plan into action. We make content that people like, share it widely, and get it seen by the right people.
Our creation process starts at the artistic level. Not only what style we think will engage your audience, but why it will engage them and what sets it apart from anything they may have seen before.
We ensure the content is high-quality, engaging, and relevant to your audience. Then, we share it on the right platforms at the right times to maximize its reach. We use promotion tactics such as paid advertising or influencer partnerships to get the word out there. We know good lead generation starts with quality content. Quality counts and it manifests in organic, word-of-mouth marketing. That’s why we obsess over quality.
New digital platforms are created every day so we keep our ears to the ground, staying up to date on the latest methods for stopping your customer’s thumb at the opportune moment.
After: Checking, Learning, and Improving
Lastly, we create a content improvement feedback loop. We check the numbers, run the tests, learn from what's happening, and make things better based on what we've learned.
We look at engagement metrics, website traffic, conversion rates, and whatever we can get our hands on to understand what's working, what's not, and why. We present dashboards based on this data and we make a plan to improve the strategy.
That’s what sets us apart from the big guys. We’re meticulous because we care, we’re creative because we’ve seen what works, and we’re tenacious because we know that’s what it takes.
Our process at CaJu Creative is straightforward, practical, and streamlined. We take the time to get to know your business intimately, create content that shows exactly what makes you you, and then aim for constant improvement.
Whether you're new to this or want to boost your online presence, we're here to guide you at every stage.