How?

The campaign strategy is a roadmap for running effective ads that get the best results for the business.

It’s a plan that outlines how a business will use advertisements to achieve specific goals, like increasing sales, building brand awareness, or generating leads.

It involves choosing the right platforms (like Google, Facebook, or Instagram), setting a budget, targeting the right audience, and creating ads that will grab attention.

Advertisements on social media platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok.

These ads appear in users' feeds, stories, or other parts of the platform and are designed to reach a specific audience based on factors like interests, behaviors, demographics, and location.

The goal of paid social is to engage users, build brand awareness, drive traffic to websites, or encourage specific actions like purchases or sign-ups, all through targeted advertising on social media platforms.

Paid search refers to paying for ads that appear on search engine results pages, like Google, when people search for specific keywords related to your business.

These ads are usually shown at the top or bottom of the search results and are designed to drive traffic to your website.

The goal of paid search is to reach people who are actively looking for something you offer, making it a highly targeted way to attract potential customers.

Analytics and A/B testing is how we make data-driven decisions and improve the effectiveness of your ads.

For example, you might test two different headlines, images, or CTAs in your ads to figure out which one gets more clicks, conversions, or engagement.

This process is repeated with different variations to continuously optimize your ads for the best possible results.