Three Examples of Qualitative vs Quantitative Marketing
Any marketer will tell you, all marketing is purely a numbers game. You can either try to increase the quantity of your outreach or the quality. We’ve opted for the latter here. Again, just a small amount of increased theoretical consideration is enough to increase the quality of your output as opposed to paying more money in order to increase quantity. It’s the eternal battle of time vs money.
CAJU Q&A #1
Though tracking conversions across different digital marketing channels can feel like juggling flaming torches, I’ve got some multi-touch attribution techniques that might simplify things. Exploring advanced attribution models like Data-Driven Attribution (DDA) can be a game-changer. They use machine learning algorithms to analyze how each marketing touchpoint contributes to a conversion, giving you a clearer picture of your customer's journey.
The Best Marketing Book I’ve Read in 2024
"However, considerations like these aside, I consider Marketing 5.0 the best marketing book I’ve read in 2024, and one of the best I’ve read on the topic ever. Much of that comes from the fact that it has little to do with the techniques of marketing (there’s a “For Dummies” book for learning those) and more to do with the conditions of modern marketing. Being written in the way-back year of 2021, famed author Philip Kotler lays out a clear-eyed view of the post-pandemic world we seem to forget that we live in."
The 5-Minute Guide to Mastering Studio Lighting
At the root of any lighting setup, there are two major aspects to always keep in mind: Temperature and Diffusion. Lower lighting temperatures are more orange and dim, while higher temperatures are bluer and brighter. In a studio setting, you'll typically want neutral white lighting that daylight temperatures provide, as these are more easily adjusted in post-production. Additionally, consider the harshness of your light sources. Light that has been diffused or reflected off another surface is softer and can allow your cameras to capture a more neutral exposure, giving you more flexibility in post-production. Remember, it’s not just about how much light you have, but how you use it.
The Phenomenology of Advertising
Even a pedestrian understanding of Hegelian philosophy gives one immediate access to a higher level of generalistic knowledge. For those working in creative fields and for those who consume the output of creative fields alike, that is an asset that cannot be overstated. Only a more holistic philosophical framework for weighing the deluge of ideology hefted at us every minute of every day can break one from the confines of the common view which sees every thing, idea, and person we encounter as fully formed, static, and rigidly defined as opposed to a momentary and blurry capture of a greater, continuous process.
The Budget-Friendly Beginner’s Guide to Perfect Audio
Imagine a person standing in the middle of the room with a flashlight; the sound is going to come out of their mouth in a particular direction and begin bouncing off all of the walls until it becomes so dissipated that the waves would no longer be noticeable. How would you stop the flashlight beams from bouncing off the walls? Make the walls less reflective. So how would you stop audio from bouncing? Same way. Make the surfaces less reflective.
What Programmers and Creatives Can Learn From Each Other
Coding can be easily dismissed by creatives as non-creative, but one only thinks that way if one has never really tried programming. When you find an elegant and simple solution to a difficult logical problem in a coding language, it is a feeling of such sublime bliss, that it rivals the feeling one gets from a eureka moment when creating art… If you make a mistake or if life throws you an error, smile! You just learned something. If you’re clever, you’ll build new ways of handling that situation in the future. That is how bugs become features.
Video Editing Principles for Benevolent Propagandists
Less is often simply less, not more. Short TikTok-style videos briefly entertain but leave something to be desired. They are consumed not digested… The modern person is busy and strapped for cash, not stupid. They have a shortage of attention because they have a shortage of time because they have a shortage of money. But they will make time for that which puts time back into their lives, puts money back into their pockets, or puts grandiose dreams back into their imaginations.
WWDC For the rest of us
Apple is attempting to own the term AI by terming its new approach to large language models as 'Apple Intelligence.' It’s being billed as a privacy-first LLM that is small in scale but has access to larger servers when needed, all without selling your personal data down the river. Off the bat, as you can imagine, I’m skeptical.
What Google’s Insistence on AI Means for Your SEO
Rather than praying to the SEO gods that Google will deem your site worthy of appearing higher in the search results, and making your site content sound robotic in the process, one might bypass that strategy altogether and put your content directly where your audience is. A strategic content campaign that delivers useful and entertaining content to online viewers where they’re at does something for them and endears them to your company before they’ve even seen your site.
FIXING APPLE’S FLOP, GPT-4O REVIEW, IPHONE VIDEOGRAPHY TIPS
If I were really trying to sell a computational device to artists, I wouldn’t be headlining its thinness. My 2018 iPad Pro is plenty thin and I have no ambitions to replace it anytime soon. If I wanted to advertise iPads to artists, I would want to show how they make you better at using the creative objects you love. You + iPad = More of what you love, not less. You could write around the “less is more” cliche, but what might be better is showing the artistic process of trying and failing over and over again.
3 Stages to Guaranteed Online Success
A strong online presence is the only way to stand out in the modern digital landscape, but you already know that. Everybody knows that. The real question is How? What tangible steps can businesses take to stand out from the crowd? What processes have the big guys overlooked? How can I spread the word while staying authentic to myself and my business? What exactly does it mean to have a strong digital presence? Most importantly, how much is that presence going to affect my bottom line? These questions can only be answered through experience and experience takes time.