Three Examples of Qualitative vs Quantitative Marketing
Marketing, Production Casey Franco Marketing, Production Casey Franco

Three Examples of Qualitative vs Quantitative Marketing

Any marketer will tell you, all marketing is purely a numbers game. You can either try to increase the quantity of your outreach or the quality. We’ve opted for the latter here. Again, just a small amount of increased theoretical consideration is enough to increase the quality of your output as opposed to paying more money in order to increase quantity. It’s the eternal battle of time vs money.

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CAJU Q&A #1
Q&A, Marketing, Production, Data Analysis Casey Franco Q&A, Marketing, Production, Data Analysis Casey Franco

CAJU Q&A #1

Though tracking conversions across different digital marketing channels can feel like juggling flaming torches, I’ve got some multi-touch attribution techniques that might simplify things. Exploring advanced attribution models like Data-Driven Attribution (DDA) can be a game-changer. They use machine learning algorithms to analyze how each marketing touchpoint contributes to a conversion, giving you a clearer picture of your customer's journey.

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The 5-Minute Guide to Mastering Studio Lighting
Production Casey Franco Production Casey Franco

The 5-Minute Guide to Mastering Studio Lighting

At the root of any lighting setup, there are two major aspects to always keep in mind: Temperature and Diffusion. Lower lighting temperatures are more orange and dim, while higher temperatures are bluer and brighter. In a studio setting, you'll typically want neutral white lighting that daylight temperatures provide, as these are more easily adjusted in post-production. Additionally, consider the harshness of your light sources. Light that has been diffused or reflected off another surface is softer and can allow your cameras to capture a more neutral exposure, giving you more flexibility in post-production. Remember, it’s not just about how much light you have, but how you use it.

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The Budget-Friendly Beginner’s Guide to Perfect Audio
Production Casey Franco Production Casey Franco

The Budget-Friendly Beginner’s Guide to Perfect Audio

Imagine a person standing in the middle of the room with a flashlight; the sound is going to come out of their mouth in a particular direction and begin bouncing off all of the walls until it becomes so dissipated that the waves would no longer be noticeable. How would you stop the flashlight beams from bouncing off the walls? Make the walls less reflective. So how would you stop audio from bouncing? Same way. Make the surfaces less reflective.

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What Programmers and Creatives Can Learn From Each Other
Data Analysis, Production, Philosophy Casey Franco Data Analysis, Production, Philosophy Casey Franco

What Programmers and Creatives Can Learn From Each Other

Coding can be easily dismissed by creatives as non-creative, but one only thinks that way if one has never really tried programming. When you find an elegant and simple solution to a difficult logical problem in a coding language, it is a feeling of such sublime bliss, that it rivals the feeling one gets from a eureka moment when creating art… If you make a mistake or if life throws you an error, smile! You just learned something. If you’re clever, you’ll build new ways of handling that situation in the future. That is how bugs become features.

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Video Editing Principles for Benevolent Propagandists
Production, Philosophy Casey Franco Production, Philosophy Casey Franco

Video Editing Principles for Benevolent Propagandists

Less is often simply less, not more. Short TikTok-style videos briefly entertain but leave something to be desired. They are consumed not digested… The modern person is busy and strapped for cash, not stupid. They have a shortage of attention because they have a shortage of time because they have a shortage of money. But they will make time for that which puts time back into their lives, puts money back into their pockets, or puts grandiose dreams back into their imaginations.

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