CAJU Q&A #1
Though tracking conversions across different digital marketing channels can feel like juggling flaming torches, I’ve got some multi-touch attribution techniques that might simplify things. Exploring advanced attribution models like Data-Driven Attribution (DDA) can be a game-changer. They use machine learning algorithms to analyze how each marketing touchpoint contributes to a conversion, giving you a clearer picture of your customer's journey.
What Programmers and Creatives Can Learn From Each Other
Coding can be easily dismissed by creatives as non-creative, but one only thinks that way if one has never really tried programming. When you find an elegant and simple solution to a difficult logical problem in a coding language, it is a feeling of such sublime bliss, that it rivals the feeling one gets from a eureka moment when creating art… If you make a mistake or if life throws you an error, smile! You just learned something. If you’re clever, you’ll build new ways of handling that situation in the future. That is how bugs become features.
What Google’s Insistence on AI Means for Your SEO
Rather than praying to the SEO gods that Google will deem your site worthy of appearing higher in the search results, and making your site content sound robotic in the process, one might bypass that strategy altogether and put your content directly where your audience is. A strategic content campaign that delivers useful and entertaining content to online viewers where they’re at does something for them and endears them to your company before they’ve even seen your site.