Ad Spend Efficiency & Benchmarking Tool
Want to see how efficiently you're using your marketing budget and whether you're spending more or less than your competitors? This calculator provides insights into your average customer value, cost per lead, and how your ad spend compares to industry benchmarks.
You'll need to provide up to three customer revenue values, your monthly marketing spend, and the number of leads you've generated. We'll use these to calculate your average LTV and CPL, and then compare your CPL to your industry's average. Your industry selection allows us to find the typical cost per lead so you can see how you compare.
Select Your Industry
We ask for your industry so we can compare your performance to the industry average cost per lead. This helps you understand if you're spending more or less than others in your field.
Enter Customer Revenue Values
Enter the revenue you earned from up to three recent customers. We’ll average these figures to estimate your average customer’s lifetime value (LTV). Even one value is helpful, but providing two or three will give a more accurate picture. The LTV is crucial because it tells us how much each new customer is worth to your business, on average.
Monthly Marketing Spend
We ask for your monthly marketing spend so we can calculate how much you're investing to acquire new leads. Combined with the number of leads you bring in, this helps us determine your cost per lead (CPL). The CPL helps you understand how effectively your marketing budget is spent to generate potential customers.
Number of Leads
The number of leads you generate from your marketing spend allows us to calculate your CPL. By dividing your monthly spend by the number of leads, we'll see how much each lead effectively costs you.