CAJU Q&A #1
Q&A, Marketing, Production, Data Analysis Casey Franco Q&A, Marketing, Production, Data Analysis Casey Franco

CAJU Q&A #1

Though tracking conversions across different digital marketing channels can feel like juggling flaming torches, I’ve got some multi-touch attribution techniques that might simplify things. Exploring advanced attribution models like Data-Driven Attribution (DDA) can be a game-changer. They use machine learning algorithms to analyze how each marketing touchpoint contributes to a conversion, giving you a clearer picture of your customer's journey.

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