Video Editing Principles for Benevolent Propagandists

Less is often simply less, not more. Short TikTok-style videos briefly entertain but leave something to be desired. They are consumed not digested… The modern person is busy and strapped for cash, not stupid. They have a shortage of attention because they have a shortage of time because they have a shortage of money. But they will make time for that which puts time back into their lives, puts money back into their pockets, or puts grandiose dreams back into their imaginations.