Seeing Beyond the Numbers: Why Data Visualization Matters
This is called Anscombe’s Quartet, and it’s a striking reminder that data visualization isn’t just a nice extra, it’s often the critical step in truly understanding what those numbers are trying to tell you.
CAJU Q&A #1
Though tracking conversions across different digital marketing channels can feel like juggling flaming torches, I’ve got some multi-touch attribution techniques that might simplify things. Exploring advanced attribution models like Data-Driven Attribution (DDA) can be a game-changer. They use machine learning algorithms to analyze how each marketing touchpoint contributes to a conversion, giving you a clearer picture of your customer's journey.
The Best Marketing Book I’ve Read in 2024
"However, considerations like these aside, I consider Marketing 5.0 the best marketing book I’ve read in 2024, and one of the best I’ve read on the topic ever. Much of that comes from the fact that it has little to do with the techniques of marketing (there’s a “For Dummies” book for learning those) and more to do with the conditions of modern marketing. Being written in the way-back year of 2021, famed author Philip Kotler lays out a clear-eyed view of the post-pandemic world we seem to forget that we live in."
The 5-Minute Guide to Mastering Studio Lighting
At the root of any lighting setup, there are two major aspects to always keep in mind: Temperature and Diffusion. Lower lighting temperatures are more orange and dim, while higher temperatures are bluer and brighter. In a studio setting, you'll typically want neutral white lighting that daylight temperatures provide, as these are more easily adjusted in post-production. Additionally, consider the harshness of your light sources. Light that has been diffused or reflected off another surface is softer and can allow your cameras to capture a more neutral exposure, giving you more flexibility in post-production. Remember, it’s not just about how much light you have, but how you use it.
The Budget-Friendly Beginner’s Guide to Perfect Audio
Imagine a person standing in the middle of the room with a flashlight; the sound is going to come out of their mouth in a particular direction and begin bouncing off all of the walls until it becomes so dissipated that the waves would no longer be noticeable. How would you stop the flashlight beams from bouncing off the walls? Make the walls less reflective. So how would you stop audio from bouncing? Same way. Make the surfaces less reflective.
Video Editing Principles for Benevolent Propagandists
Less is often simply less, not more. Short TikTok-style videos briefly entertain but leave something to be desired. They are consumed not digested… The modern person is busy and strapped for cash, not stupid. They have a shortage of attention because they have a shortage of time because they have a shortage of money. But they will make time for that which puts time back into their lives, puts money back into their pockets, or puts grandiose dreams back into their imaginations.