Semiotic Marketing in the New Year
Semiotics is the study of signs and symbols, and how meaning is created within them. In other words, think of every logo, slogan, and ad design being a 'sign' to represent something else. The meaning is not locked inside the sign itself; it comes up from the cultural context in which it would appear. By analyzing cultural codes, you can gauge how different segments of your audience might perceive your choices. What feels whimsical to one group might seem trivial to another. Semiotics ensures your brand speaks authentically to everyone.
How Small Businesses Are Using Algorithms and Statistics to Hack Marketing
You don’t need a tech degree to start using algorithms in your marketing. Affordable tools and platforms like Google Ads or email marketing software often have built-in features to analyze performance and recommend next steps. Begin by identifying a specific marketing challenge and apply these principles step by step. Over time, you’ll see smarter campaigns and stronger results.
Three Examples of Qualitative vs Quantitative Marketing
Any marketer will tell you, all marketing is purely a numbers game. You can either try to increase the quantity of your outreach or the quality. We’ve opted for the latter here. Again, just a small amount of increased theoretical consideration is enough to increase the quality of your output as opposed to paying more money in order to increase quantity. It’s the eternal battle of time vs money.
The Phenomenology of Advertising
Even a pedestrian understanding of Hegelian philosophy gives one immediate access to a higher level of generalistic knowledge. For those working in creative fields and for those who consume the output of creative fields alike, that is an asset that cannot be overstated. Only a more holistic philosophical framework for weighing the deluge of ideology hefted at us every minute of every day can break one from the confines of the common view which sees every thing, idea, and person we encounter as fully formed, static, and rigidly defined as opposed to a momentary and blurry capture of a greater, continuous process.
FIXING APPLE’S FLOP, GPT-4O REVIEW, IPHONE VIDEOGRAPHY TIPS
If I were really trying to sell a computational device to artists, I wouldn’t be headlining its thinness. My 2018 iPad Pro is plenty thin and I have no ambitions to replace it anytime soon. If I wanted to advertise iPads to artists, I would want to show how they make you better at using the creative objects you love. You + iPad = More of what you love, not less. You could write around the “less is more” cliche, but what might be better is showing the artistic process of trying and failing over and over again.