Why Your Customers Don’t Want What You’re Selling (And How to Fix It)

People don’t buy products. They buy permission slips to become a slightly shinier version of themselves.

Marketing isn’t about filling gaps, it’s about widening them.

The best campaigns don’t sell solutions. They sell beautiful, aching questions:
Who could you be?
What are you missing?
How much longer will you settle?

So here’s my challenge to you: Stop trying to satisfy your customers. Start haunting them.

Ethically, of course.